Atlas Café – A Brand Built for a Landmark
Atlas Café isn’t just another coffee spot—it’s an extension of one of West Des Moines’ most recognizable buildings. When tasked with developing the branding for this café, we had one clear goal: make it feel like it belongs, while still giving it a unique identity of its own.
Since the café serves as a central hub for the people who work in and visit the Atlas building daily, we wanted the branding to feel seamless—familiar, yet distinct. We pulled from the strong foundation of the existing Atlas branding and expanded it into something that speaks specifically to the café experience. The result is a brand that feels like a natural extension of the building but with a personality that stands on its own.
The visuals balance modern and inviting elements—clean typography, a fresh color palette, and subtle nods to the architectural details of the Atlas building itself. It’s polished but not stuffy, designed to reflect the high energy and flow of a space where people grab coffee, connect, and recharge.
This project was about more than just a name or a logo; it was about shaping an experience. The Atlas Café branding sets the tone for a space that’s both functional and elevated—somewhere that feels like an integral part of the building’s identity while giving people something new to discover.
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